Ultimate Style Guide
The whole year in one guide, from your colors and fit to a full capsule wardrobe, plus three looks for every season.
- 36 ready to wear outfit ideas
- Your color palette and the fit rules
- The dress code list and body type breakdown
Start with the Ultimate Style Guide for the whole year, or pick the season you're dressing for. Every guide is a PDF you can download right after checkout.
The whole year in one guide, from your colors and fit to a full capsule wardrobe, plus three looks for every season.
Trusted by 100+ men
My Ultimate Style Guide is also a paperback you can keep on your shelf: your colors, how your clothes should fit, and 13 signature looks broken down piece by piece.

If you're building your style from the ground up, this is the one. Eleven parts that take you from your style and your colors all the way to grooming.
Three for every season, plus one Old Money look. Pick a season to see its looks.
Every look shows three versions, each one labelled with a style archetype from Part 2.
“The pictures are crisp. The information is detailed and easy to understand. There is something for everybody in this guide.”
“This is the best put-together style guide to date. It’s like having all of your favorite tips, techniques & options all in one place.”
“Your style guide is exactly what I needed to elevate my style. I have been working the same clothes and styles for years.”
Each seasonal guide has every look for that time of year, with a link to every piece. Open a season to see what's inside.
Fall12 looks
Looks for the cooler months, with a link to every piece.
and nine more looks, plus styling tips, accessory picks and fragrance picks
“Styles ranging from streetwear to more classy are all available alongside links to each item.”
Winter9 looks
Layered looks for cold weather, with a link to every piece.
and six more looks, plus styling tips, accessory picks and fragrance picks
“The fall/winter style guide was amazing.”
Spring10 looks
Lighter looks for warmer days, with a link to every piece.
and seven more looks, plus top brands, essentials and fragrance picks
“I especially love that you included videos and links to where to find the items!”
Summer9 looks
Looks for the hottest months, with a link to every piece.
and six more looks, plus top brands, essentials and fragrance picks
Real messages guys sent me after they got a guide.






Answer two quick questions and I'll point you to the right guide.

Do you already own the basics, like a couple of pairs of trousers, a blazer and good shoes?
What do you want most right now?
Start with your colors, fit and a capsule wardrobe, then use the looks. There are three for every season, so it works all year.
You've got the basics. This one gives you ready-made looks for the season you're in, with a link to every piece.
Not ready for a guide yet? Start with these.
How the guides work, and which one to get.
Every guide is a PDF. Right after checkout, the store sends you an email with your download link.
Not all of them. The Ultimate has 13 looks: three for each season and one Old Money look, next to the parts on your style archetype, colors, fit, a capsule wardrobe, dress codes, fabrics, care and grooming. Each seasonal guide has every look for that season, between 9 and 12, with a link to every piece and fragrance picks. A few looks are in both, like Summer Fly and Vacation Date Night, which are in the Ultimate and in the Summer guide.
If you're starting out, get the Ultimate. If you already have the basics and want new outfits, get the guide for the season you're in.